Architecting Enterprise B2B & Custom Web Automation.
Hello, I am Sagar Moraniya—a Senior Full-Stack Engineer with 14+ years of hands-on expertise building customized WooCommerce gateways, logistics integrations (Blue Dart, Shiprocket), dynamic Shopify interfaces, and bespoke tracking setups.
PHP, Laravel, WordPress Core, Shopify Liquid, WooCommerce, MySQL, JS/AJAX, Python
Advanced Git Workflow, Staging-First Audits, Security Hardening, Opcache Tuning.
Core Areas of Technical Expertise
Services & Specialized Skills
Custom WordPress & Theme dev
Custom themes, action/filter hook structures, child theme integrations, plugin modifications, and ManageWP site architectures.
WooCommerce Checkout Logic
Advanced custom coupon logic, cart calculations, HSN/GST validation fields, split-payment gateways (Razorpay, ICICI), and LMS integration.
Shopify Liquid Customization
Customizing product variant selector logic with document-level event delegation (preventing dynamic AJAX selector breaks), layout updates, and app embeds.
Logistics & API Automations
SOAP and REST API integrations (Blue Dart, Shiprocket) for automated waybill and AWB generation, real-time debounced tracking, and packaging parameters check.
Core Web Vitals & Speeds
PageSpeed Insights audit and implementation: asset inlining, image conversion to WebP, clearing server opcache, and eliminating render-blocking scripts.
Analytics & Tracking Setups
End-to-end integration of Google Analytics 4 (GA4), Facebook/Meta Pixels, and Google Tag Manager (GTM) for conversion tracking and data metrics.
Email Campaigns & Mailchimp
Designing HTML email templates (MJML), constructing automation flows, and managing campaigns on Mailchimp and Klaviyo with target CTR tracking.
Figma Layouts & Graphic Designs
Translating concepts into structured UI layouts, designing high-fidelity Figma mockups, vector logos, and marketing print templates.
PM & Timezone Overlaps
Agile scrum leadership, task estimation, clear client coordination in English, and flexible timezone support for global teams.
Custom Plugin Architecture
Building robust WordPress/WooCommerce plugins from scratch, registering actions/filters hooks, defining CPTs, and custom metabox admin panels.
Interactive Commission Tools
Designing interactive client-side calculator systems (AEPS, DMT, BBPS) with dynamic commission rules.
Laravel Catalog Serializers
Developing dynamic search filters, database specs mappings, multi-tenant catalogs, and custom REST API endpoints.
Technologies I Work With
A comprehensive stack including Node.js & Express, Python (Django & Flask), Java (Spring Boot), C# (.NET Core), Shopify Liquid customizations, WordPress plugins development, Figma designs, dynamic video animations, Google Ads & Tag Manager, and AI-assisted workflows.
Check out my full technical profiles, database models, custom API rules, and code integrations.
Sagar consistently demonstrated a high level of technical expertise, dedication, and professionalism in all the projects he undertook. His ability to adapt to new technologies, proactive problem-solving skills, and positive attitude made him an asset in delivering high-quality solutions to our clients.
Recommendation Letter
Sagar worked with Joker Media as a full-stack developer for over seven years, contributing to website redesigns, custom plugins, and email template automations.